Summary
Contents
Subject index
Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.
Exposure and Television Audience Demand: The Case of English Premier League Football
Exposure and Television Audience Demand: The Case of English Premier League Football
Introduction
The role of broadcasting to sport cannot be understated and, similarly, the role of sport to the broadcast market is of great importance. Sport and broadcasting share a level of mutual dependency and the complexity of this dependency is such that it is difficult to assert which entity needs the other more. The extent to which sport depends on broadcasting can be highlighted by the economic rents that flow from broadcasting to sport. This is evident in the premium sports rights market, particularly professional football, which will be the focus of this chapter. For example, the ...
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