Summary
Contents
Subject index
Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.
The Economics of the National Collegiate Athletic Association1
The Economics of the National Collegiate Athletic Association1
Introduction
One of the truly unique aspects of American ‘exceptionalism’ is commercialized sports on college campuses. There is no evidence that big-time intercollegiate athletics helps to create or disseminate knowledge, yet many leading American universities sponsor sports programs that generate over $8 billion annually. Their team names have become their institutions’ brands. The organization that governs these activities is the National Collegiate Athletic Association (NCAA).
We trace the evolution of intercollegiate athletics and its governing body, and the rationale for their existence. We explain how the NCAA reduces costs and increases revenues for the sports programs ...
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