The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research; Part Two: Methodological Approaches in Propaganda Research; Part Three: Tools and Techniques in Counter-Propaganda Research; Part Four: Propaganda in Context.

Measuring the Unmeasurable: Evaluating the Effectiveness of US Strategic Counterterrorism Communications

Measuring the Unmeasurable: Evaluating the Effectiveness of US Strategic Counterterrorism Communications

Measuring the unmeasurable: evaluating the effectiveness of us strategic counterterrorism communications
Alberto M. Fernandez


This chapter documents for the first time, in a comprehensive fashion, a case study of US counter-propaganda efforts against the most notorious, and arguably, most successful terrorist media operation in recent history. Organized in chronological fashion as events unfolded, it looks at the challenges in measuring these US efforts through the lens of the anti-Jihadist Arabic language video-messaging efforts of one small operation housed in the US Department of State from 2011 to 2018 and the nascent efforts of its successors. Selecting this specific part of a much larger (often covert) effort, this case study narrates ...

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