• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Survey Design
Survey design
Introduction

Survey designs are widely used both to describe and to explain phenomena. The earliest surveys were developed by English social reformers who sought to document the extent of poverty that had grown as a result of the rapid industrialization of the eighteenth and nineteenth centuries. Survey research received a new impetus during the Great Depression of the 1930s and the Second World War due to the need for better knowledge about poverty, unemployment and consumption patterns.

In the postwar period, survey researchers such as Lazarsfeld began to use survey research to explain social phenomena. While surveys could not achieve the explanatory rigour of the experimental design, the development of simple forms of multivariate analysis (Lazarsfeld, 1960; Rosenberg, 1968) provided a means by which survey ...

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