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Scott MacLean

In: The SAGE Dictionary of Quantitative Management Research

Chapter 94: Structural Equation Modelling in Marketing – Part 3: An Example

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Structural Equation Modelling in Marketing – Part 3: An Example
Structural equation modelling in marketing – part 3: An example

A total of 740 completed questionnaires were obtained from employed respondents aged 16 years and over, using a drop-off and mail-back methodology to obtain benchmark information regarding the attitudes of Australian employees to their work environment (AGB McNair, 1996).

Information was collected on the following seven categories:

  • Employee satisfaction
  • Leadership and support
  • Customers
  • Communication
  • Feedback, recognition and training
  • Quality and safety
  • Personal life

Respondents were asked to rate whether they agreed or disagreed with a number of statements under each of the above categories, using a conventional five-point agree/disagree scale.

The categories themselves, and the various statements which underpin them, were selected so as to be broadly consistent with ...

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