Previous Chapter Chapter 94: Structural Equation Modelling in Marketing – Part 3: An Example Next Chapter
Chapter 94: Structural Equation Modelling in Marketing – Part 3: An Example
A total of 740 completed questionnaires were obtained from employed respondents aged 16 years and over, using a drop-off and mail-back methodology to obtain benchmark information regarding the attitudes of Australian employees to their work environment (AGB McNair, 1996).[Page 309]
Information was collected on the following seven categories:
- Employee satisfaction
- Leadership and support
- Feedback, recognition and training
- Quality and safety
- Personal life
Respondents were asked to rate whether they agreed or disagreed with a number of statements under each of the above categories, using a conventional five-point agree/disagree scale.
The categories themselves, and the various statements which underpin them, were selected so as to be broadly consistent with ...