• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Sampling Equivalence in Cross-National Research
Sampling equivalence in cross-national research
Introduction

The main problem in the cross-cultural sampling process is the selection of samples that can be considered comparable across countries. There are two basic levels of sampling: (1) sampling countries or cultures; (2) sampling individuals or organizations within countries or cultures surveyed. Samples of cultures should not be confused with samples of individuals at the risk of abusively stereotyping whereby country characteristics are considered as individual characteristics: ‘Mean values are calculated from the scores on each question for the respondents from each country. We do not compare individuals, but we compare what is called central tendencies in the answers from each country’ (Hofstede, 1991: 253).

Leung and Bond (1989) distinguish four different ways of combining samples of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles