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Chapter 81: Retail Site Selection
The pressures that the retail chain outlets face are such that the location decisions cannot be neglected. The stores represent locations where significant volumes of capital are invested and, once taken, the location decisions are difficult to change. The retail site selection is a particular problem in the retail outlet location context, which consists in the careful evaluation of different potential locations for a new outlet or a set of outlets, and the selection of a subset of the most suitable ones. Many methods and models support this kind of decision, from the older and highly subjective checklist and analogue procedures, which compare similar existing locations to the new site, to gravitational and optimization models.
The retail site selection decision is ...