• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Paper Versus Electronic Surveys
Paper versus electronic surveys

Researchers today have several different options to choose from when conducting a survey, from the traditional paper-and-pencil surveys to technically sophisticated web surveys with automatic question branching. Traditional mail surveys include: fill-in-the-blank surveys, which use sheets of paper with check-off boxes and blank spaces for written responses; optical mark recognition surveys, often referred to as a ‘bubble’ surveys because of the small circles that must be filled in to indicate particular responses; and optical character recognition surveys, combining optical scanners, that can read marking such as bubbles, and sophisticated text recognition software. Electronic surveys comprehend: e-mail surveys, either as text in the body of the e-mail itself or as an electronic attachment; web surveys, an html form that is ...

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