• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Multi-Logistic Growth Model
Multi-logistic growth model

During the whole product life cycle (PLC), market capacity changes in hops and resembles a series of stairs (→ Growth models). Immediately after the market capacity change occurs, product adoption starts to follow this new circumstance. A particular set of the following conditions determines market capacity in a specific time frame: product attractiveness, product features, marketing (advertising); product availability (supply); technology improvements, purchase power – product pricing relation and interaction between products on market. Namely, only at the beginning of the product life cycle is there no interaction with other products (regarding market adoption) and therefore its growth may be approximated with simple growth model (see Logistic Growth Models or Bass Model).

Product Interactions

In real cases, interaction between different products is evident, ...

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