• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Association Rule Mining
Association rule mining
Introduction

The aim of data mining is to extract useful information from data sources (Hand et al., 2001). Association rule mining is one of the core data mining divisions. To mine association rules from data is to look for frequent patterns that establish a typical directed co-occurrence of two frequent sets of items. The archetypical example comes from retail. The data is a set of transactions (each transaction is the content of a shopping basket). A frequent set of items, or itemset, may be {eggs, flower} and another may be {sugar}. The construct {eggs, flower} → {sugar} is an association rule stating that there is an observed tendency for buying sugar whenever eggs and flower are jointly purchased. The strength of ...

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