• Summary
  • Contents
  • Subject index

A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation. Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.

Cluster Analysis
Cluster analysis
Introduction

Researchers often encounter situations best resolved by defining groups of homogeneous objects, whether they are individuals, firms, or even behaviours.

The most commonly used technique for this purpose is cluster analysis. Cluster analysis groups individuals or objects into clusters so that objects in the same cluster are more similar to one another than they are to objects in other clusters. The attempt is to maximize the homogeneity of objects within clusters, while also maximizing the heterogeneity between the clusters.

What is Cluster Analysis?

Cluster analysis is a group of multivariate techniques whose primary purpose is to group objects based on the characteristics they possess. It has been referred to as Q analysis, typology construction, classification analysis and numerical taxonomy.

The assessing structure of cluster analysis differs from ...

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