Previous Chapter Chapter 102: Web Surveys

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Web Surveys
Web surveys
Introduction

The term ‘web survey’ describes a range of survey formats which have one thing in common – the survey questionnaire is administered in one form or another via the internet. While the earliest web surveys were email based, the main types of web surveys have exploited the power of the graphic interface of the web and have grown out of the computer-assisted interviewing (CAI) methods that have developed in computer-assisted telephone interviewing (CATI) and in computer-assisted personal interviewing (CAPI). However, unlike computer-assisted telephone or personal interviewing, which involve a trained interviewer, web-based surveys are self-administered.

Key Features and Examples

Web-based questionnaires can range from the simple to the sophisticated. A simple version of a web questionnaire consists of a simple HTML form that can ...

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