This chapter argues that a way of positioning risk in order that it be more effective as social critique is to displace, or at least supplement, the notion of ‘risk society’ with an idea of ‘risk culture’. I want to argue that the notion of risk society presumes a focus on society and the social. The idea of society presumes a determinate, institutional, normative, rule bound and necessarily hierarchical ordering of individual members in regard to their utilitarian interests. Risk cultures, in contrast, presume not a determinate ordering, but a reflexive or indeterminate disordering. Risk cultures lie in non-institutional and anti-institutional sociations. Their media are not procedural norms but substantive values. Their governing figurations are not rules but symbols: they are less ...