Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Chapter 7: Feminist Perspectives
Feminist perspectives focus on the taken-for-granted as “normal” roles and rules for men and women in society. Like the neo-Marxist perspective, feminist perspectives are grounded in critical rhetoric, which suggests that a dominant ideology controls what people take for granted as common-sense beliefs, values, and behaviors. In this case, however, the focus is on oppression based on sex, gender, and sexual orientation. More specifically, we seek answers to questions about how the dominant ideology privileges men and a masculine perspective over women and a feminine perspective. We also seek answers to questions about how the dominant ideology privileges heterosexuality over other sexual orientations. And we seek answers to questions about how the dominant ideology empowers stereotypical gender styles and oppresses, for ...