Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

A Dramatistic Perspective
A Dramatistic Perspective

The dramatistic perspective as a method of rhetorical criticism is most commonly attributed to literary theorist, philosopher, and rhetorician, Kenneth Burke (1897–1993), who published eight major books as well as numerous essays, letters, and articles on the subject. As is the case with Fisher and the narrative perspective, however, Burke is only one of many scholars across disciplines whose work contributes to our understanding of the life-as-drama metaphor that grounds dramaturgical analyses. Among them are Erving Goffman (1959), Victor Turner (1974), Bruce Gronbeck (1980), and Friedrich Nietzsche (1873). Interestingly, Burke, who held professorial positions at prestigious universities such as Harvard and Princeton, never earned a college degree (although he attended both the Ohio State University and Columbia University). Still, ...

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