Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Expanding the Rhetorical Tradition

Expanding the Rhetorical Tradition

In Chapter 1, we discussed definitions of culture, popular culture, and popular culture texts, as well as mediated popular culture and mediated popular culture texts as they are used in this book. We also explained why popular culture is important and how to examine popular culture texts through a process of describing, interpreting, and evaluating. This chapter focuses on rhetoric and its evolution over the years. We begin with a discussion of the nature and definitions of rhetoric and rhetorical criticism. We then explore the roots of the rhetorical tradition, as well as how and why rhetoric evolved to include popular culture texts. Finally, we describe the first rhetorical criticism method created to distinguish the analysis of ...

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