Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Chapter 10: Media-Centered Perspectives
We talked about the pervasive nature of music in Chapter 8 and of visuals in Chapter 9. Perhaps even more dramatic, however, is the far-reaching way in which old and new media technology seems to permeate our very existence today. Although one could argue that media have been doing so since the 1960s with television or even earlier with radio and feature films, it has become increasingly true with the birth of each newly conceived and modified technology tool and application (e.g., Dresner, 2006; Finnemann, 2011; Logan, 2010; Meyrowitz, 1985, 2005; Postman, 1985, 1992). Thus, what I offer as “new” media technologies in this chapter may well be considered “old” or perhaps even obsolete by the time the book is published. ...