Summary
Contents
Subject index
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
What Shapes Attitudes?
Can you remember meeting other students for the first time during your first days at school, college, or university? Some of them may have smiled when you greeted them, others may have seemed indifferent or just a little insincere. As the weeks progressed, you may have found it easy to warm to some people more than others: you ended up liking some and disliking others. We seem to form impressions of people almost instantly. We develop intuitions that some people are good and others are bad, and we then hear good things or bad things about them. This combination of intuition and information can merge to form relatively long-term attitudes, which will then easily spring to mind whenever we encounter ...
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