Summary
Contents
Subject index
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
What More is There to Learn?
So far, we have learned what attitudes are, what they do, and how they are shaped. Hopefully, you will have learned a lot through reading these sections of the book. That said, there are still a number of issues that we have yet to cover, and there are lots of questions that attitude researchers have not yet addressed. In this final section of the book, we introduce you to many of these issues.
We have called Chapter 9 “The internal world.” Here, we aim to tell you about how factors within the individual influence their attitudes. For instance, we will consider whether implicit measures can assess our “true” attitudes. We will also address how body ...
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