Taking a practice-to-theory approach grounded in research The Principal: Leadership for a Global Society is a core textbook for use by aspiring and practicing K-12 school principals. The goal of the text is to prepare school leaders to successfully face the real life issues that principals deal with on a day-to-day basis. This comprehensive text addresses the most up to date view building leadership as well providing a rich arrange of pedagogical features that help school principals understand both the challenges prevalent in schools today and the tool belt of leadership strategies needed to meet school, district, community, state, and national ideologies and standards. This text will provide a rich array of innovative, practical, and successful leadership concepts ideas that will separate it from other principalship textbooks on the market today.
Chapter 13: Leadership and Public Relations
Leadership and Public Relations
It is a tall order, but one of the most vital aspects of principal leadership is the ability to develop a culture of school and community. This is particularly true in that school leaders know the future of education is not predictable (Martinez, 2010). Thus, from a school and community perspective, it is imperative for principals to put into place components of a new system of communication to bring stakeholders as well as resources together—especially if schools are to increase student achievement on a global scale. According to Joanne Rooney (2005), codirector of the Midwest Principals Center, relationships woven between administrators and faculty, between parents and teachers, and among teachers themselves are complex in nature and can ...