• Summary
  • Contents
  • Subject index

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice “commercial sociology”. Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to a long-established social scientific beliefs such as: • the role of the questionnaire in an era of “big data” • the primacy of theory • the relationship between qualitative and quantitative modes of understanding • the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

Minority Communities: Melting Pots or Parallel Lives?
Minority Communities: Melting Pots or Parallel Lives?

In many cases, the report acknowledges that the available data are already feeling out of date (for example where we rely on the Census which, while comprehensive and rich, is only conducted every decade, with the most recent results coming from 2011). In others, data are not available at a sufficiently granular level to pick out trends that might exist or be emerging in smaller or newer groups in society. In general, better data and research are needed across a range of issues relating to integration.

Executive Summary, The Casey Review: A Review into Opportunities and Integration, p.7, December 2016
The UK’s minority communities – expansion and fragmentation

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