• Summary
  • Contents
  • Subject index

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice “commercial sociology”. Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to a long-established social scientific beliefs such as: • the role of the questionnaire in an era of “big data” • the primacy of theory • the relationship between qualitative and quantitative modes of understanding • the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

Municipal Overspill Estates: Educational Under-Achievement among the ‘Left Behinds’?
Municipal Overspill Estates: Educational Under-Achievement among the ‘Left Behinds’?

Job Centre Floor Manager: ‘There’s a special number if you’ve been diagnosed as dyslexic.’

Daniel: ‘Right, can you give us that ’coz with computers, I’m dyslexic.’

Job Centre Floor Manager: ‘You’ll find it online, sir.’

Scene from I, Daniel Blake, 2016
Provincial low rise municipal estates

In this chapter we focus on life in the following five Mosaic Types selected from Table 5.4.

A major focus of Chapter 6 was the way the result of the 2016 referendum on membership of the European Union raised awareness of the existence and influence of a Liberal Metropolitan Elite. Since the referendum, media and political attention has switched to what has variously been described as ...

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