• Summary
  • Contents
  • Subject index

Populist right-wing politics is moving centre-stage, with some parties reaching the very top of the electoral ladder: but do we know why, and why now? In this book Ruth Wodak traces the trajectories of such parties from the margins of the political landscape to its centre, to understand and explain how they are transforming from fringe voices to persuasive political actors who set the agenda and frame media debates. Laying bare the normalization of nationalistic, xenophobic, racist and antisemitic rhetoric, she builds a new framework for this ‘politics of fear’ that is entrenching new social divides of nation, gender and body. The result reveals the micro-politics of right-wing populism: how discourses, genres, images and texts are performed and manipulated in both formal and also everyday contexts with profound consequences. This book is a must-read for scholars and students of linguistics, media and politics wishing to understand these dynamics that are re-shaping our political space.

Mainstreaming: The Normalization Of Exclusion
Mainstreaming: The Normalization Of Exclusion
The Haiderization of Europe
The Austrian ‘Faustian’ Coalition: Breaching Post-war Taboos

On 3 October 1999, Austria drew international attention: the Freedom Party FPÖ won 27.2 per cent of the votes, after running an election campaign centred on blatant and explicit racist slogans against foreigners. During the campaign, the Social Democratic Party SPÖ as well as the People’s Party ÖVP (both forming a grand coalition government up to October 1999) seemed paralysed. The headline of the tabloid Neue Kronenzeitung (Austria’s most popular newspaper and, in terms of readership in relation to population, the most widely read newspaper in the world) already celebrated Haider’s ‘March into the Chancellery’ four days ...

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