The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media.
This highly successful text has been thoroughly updated, restructured and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalization, social class, race, gender and surveillance.
Key Features; Provides a summary of the field of political economy, looking at its history and major schools of thought; Highlights the work of key figures and differences that established the divide between economics and political economy; Explains the necessity of media students to understand the general political economy tradition and the way in which it informs the political economy of communication; Addresses the interdisciplinary nature of the field, with its links to economics, geography and sociology, and cultural and policy studies
This book offers a unique overview of the field of political economy of communication and will be of use to upper level undergraduate and graduate students of media and communication.
Chapter 7: Commodification: Content, Audiences, Labor
Commodification: Content, Audiences, Labor
Introduction to Chapters 7–9
Having examined the political economy approach, the concept of communication, and the development of a political economy of communication, the book now draws on this work to offer a general theory to guide our understanding. Specifically, this chapter is the first of three to provide a conceptual framework for the political economy of communication. It starts with a philosophical foundation and proceeds to address the core ideas for thinking about the field.
We begin by considering the philosophical foundation in non-technical language and then move to a more formal presentation. The political economy of communication calls for an approach to understanding that accepts as real both the abstract ideas that guide thinking as well as concrete ...