The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media.
This highly successful text has been thoroughly updated, restructured and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalization, social class, race, gender and surveillance.
Key Features; Provides a summary of the field of political economy, looking at its history and major schools of thought; Highlights the work of key figures and differences that established the divide between economics and political economy; Explains the necessity of media students to understand the general political economy tradition and the way in which it informs the political economy of communication; Addresses the interdisciplinary nature of the field, with its links to economics, geography and sociology, and cultural and policy studies
This book offers a unique overview of the field of political economy of communication and will be of use to upper level undergraduate and graduate students of media and communication.
Chapter 1: Overview of the Political Economy of Communication
Overview of the Political Economy of Communication
Political economy is a major perspective in communication research. Since the 1940s, the approach has guided the work of scholars around the world and its global expansion continues today (Cao and Zhao, 2007; McChesney 2007). This first chapter identifies the major ideas that subsequent chapters develop in depth and calls attention to key references that are drawn from throughout the book.
The book begins its map of the political economy approach by defining it, identifying its fundamental characteristics, and providing a guide to its major schools of thought. From here, it proceeds to examine how communication scholars have drawn on the theoretical framework to carry out research on communication media and information technologies. ...