“How, Fevre asks in his brilliant new book, can we critique Max Weber’s “iron cage” of economic rationality  if we’re looking at the world from inside it? The great intellectuals of the past  – Marx, Durkheim, Simmel, Weber, Cooley and more recently Polyani –were deeply troubled by a growing market mentality that we now so tepidly accept as “inevitable.” I won’t spoil the story but Fevre puts his finger on the moment when things went off track, and sets us back on track so we can take an honest look at our lives today.  This is an enormously important challenge to our basic thinking about the most important organizing force in the world today: the market. A must read.” ;  Arlie Russell Hochschild, author of The Commercialization of Intimate Life, and co-editor of Global Woman: Nannies, Maids and Sex Workers in the New Economy