The business environment is now changing rapidly, but will change even more rapidly in the future. Only firms that can respond to these changes will survive. It is important to know, then, how business’s future landscape will look. George Huber’s new book, The Necessary Nature of Future Firms, describes this landscape clearly and credibly and makes explicit the organizational attributes and management practices firms must possess to be among the ranks of the “future firms.” The Necessary Nature of Future Firms is written for managers, especially those managing change. Professionals in a wide variety of organizational roles will find it a particularly useful reference for its foresight and as an invaluable tool in winning approval for projects and initiatives. Academics in change management, information systems, organizational science, strategy, and human resources management can draw on the book as a supplementary text or as a source for lecture materials.
Recapitulation: The Necessary Nature of Future Firms
As a partial foundation for later chapters, this book began with an articulation of some self-evident truths and some assertions that seem to follow from these truths. For brevity, allow me to paraphrase these several ideas:
A firm's survival depends on its ability to attain and maintain congruence with its environment. Top management's primary responsibility is to ensure that the firm possesses the capabilities needed to attain and maintain this congruence. To achieve these capabilities requires that managers at all levels make commitments, that they choose and implement organization design features and management practices well matched to their firm's environment. Wise commitments, even for the purpose of achieving the flexibility needed for dealing ...