The business environment is now changing rapidly, but will change even more rapidly in the future. Only firms that can respond to these changes will survive. It is important to know, then, how business’s future landscape will look. George Huber’s new book, The Necessary Nature of Future Firms, describes this landscape clearly and credibly and makes explicit the organizational attributes and management practices firms must possess to be among the ranks of the “future firms.” The Necessary Nature of Future Firms is written for managers, especially those managing change. Professionals in a wide variety of organizational roles will find it a particularly useful reference for its foresight and as an invaluable tool in winning approval for projects and initiatives. Academics in change management, information systems, organizational science, strategy, and human resources management can draw on the book as a supplementary text or as a source for lecture materials.
With few exceptions, top managers feel responsible to create organizations well prepared to thrive in the future. This has become an especially relevant goal, as the future more rapidly becomes the present. As a consequence, more so than ever before, managers are actively seeking ideas and insights for creating firms that will succeed in the business environments that lie ahead.
Due to its ready availability and apparent validity, the popular business press is the source where many managers go for guidance. This is unfortunate, as the material in the business press that purports to be useful to managers attempting to prepare their firms for the future is, on the whole, deficient in three important respects.
- Its recommendations concerning organizational attributes and management practices ...