`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State UniversityThere is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media.This book offers:- a clear and accessible overview of globalization and the pivotal role of the media- an introduction to the concepts and theories of globalization- empirical data on the production and consumption of media- a methodology for relating individual, local experiences to the global pictureRantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations.
Chapter 7: Conclusion
This book began with an idea of putting together individual life histories and some 100 years of globalization. I wanted to see not only how individual families in different locations were affected by globalization, but also how they contributed to it. I also wanted to juxtapose ‘big’ overarching theories with ‘small’ individual life histories and see whether they fitted together. Above all, I wanted to see what the role of media and communications is, both in individual lives and in globalization. The new methodology I have proposed, global mediagraphy is based on Appadurai's concept of five dimensions of global cultural flows (see Chapter 1), and was developed in order to consider simultaneously (1) which scapes are present in individual lives, (2) how individuals use ...