`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State UniversityThere is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media.This book offers:- a clear and accessible overview of globalization and the pivotal role of the media- an introduction to the concepts and theories of globalization- empirical data on the production and consumption of media- a methodology for relating individual, local experiences to the global pictureRantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations.

Homogenization

Homogenization

One cannot study the consequences of globalization without acknowledging that the outcome can be either homogenization or heterogenization, or even both, depending on specific circumstances. We simply do not yet know enough about the complex nature of globalization where connectivity has become increasingly mediated. As shown in Chapter 1, before the advent of the globalization debate it was the field of international communication which was dealing, in media and communications studies, with issues of globalization, although the term was not being used.

Sreberny (1996: 178–9) has distinguished three models in the field of international communication: (1) communications and development; (2) cultural imperialism; and (3) cultural pluralism. In each of these models, the introduction of media and communications has had different consequences. The communications and development ...

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