`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State UniversityThere is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media.This book offers:- a clear and accessible overview of globalization and the pivotal role of the media- an introduction to the concepts and theories of globalization- empirical data on the production and consumption of media- a methodology for relating individual, local experiences to the global pictureRantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations.

A History of Mediated Globalization
A history of mediated globalization

The first question we need to tackle is the timing of globalization. If we want to study globalization through time and space, we cannot take for granted that globalization started everywhere at the same time and in a similar way. So far much of the general discussion on timing has focused on the relationship between globalization and modernity. The arguments have mainly been about the order of things: what comes first, globalization or modernity? Waters (1995: 4) sees three possibilities: (1) globalization has been under way since the dawn of history; (2) its effects have increased since that time; but (3) there has been a sudden recent acceleration.

The Advent of Globalization
Globalization as a Pre-Modern Project

Although Robertson ...

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