`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State UniversityThere is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media.This book offers:- a clear and accessible overview of globalization and the pivotal role of the media- an introduction to the concepts and theories of globalization- empirical data on the production and consumption of media- a methodology for relating individual, local experiences to the global pictureRantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations.

Theorizing Media and Globalization

Theorizing media and globalization

Two words, ‘media’ and ‘globalization’, seem to be repeated over and over again. The two go together like a horse and carriage to use a pre-globalization metaphor (we need to decide which comes first), or like a computer and screen to use a high globalization metaphor, although their mutual connection has not always been visible. The early globalization theorist Marshall McLuhan made this connection by combining ‘the medium is the message’ with his ‘global village’ (McLuhan and Fiore, 1967), and since then the link between globalization and media has been acknowledged by many, but studied by few. When globalization and media are connected, we also need to know how they are connected.

To answer that question, we need to ...

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