Summary
Contents
Subject index
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
The Art of Crafting an Image
The Art of Crafting an Image
All reality is merely text, subject to infinite interpretation and linguistic manipulation—but never to definitive judgment.
As early as Franklin D. Roosevelt's campaign, modern marketing technology has been used to create images and sell ideas in a presidential election. The main thrust of Roosevelt's efforts was on creating an image of a physically strong leader. During Roosevelt's presidential campaign, imagery management convinced voters that he could walk when in fact he was crippled. Using a technique that took him many years to master, he would lean on the side of the muscular arm of his son and use a cane in the other hand to give the illusion that he was walking ...
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