Summary
Contents
Subject index
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes:- Managing the Tourism System- Managing Tourism Businesses- Managing Tourism in its Environment- Contemporary Issues in Tourism ManagementEach chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Managing the Countryside for Tourism: A Governance Perspective
Managing the Countryside for Tourism: A Governance Perspective
Chapter Objectives
The purpose of this chapter is to explore the concept of governance, combining local inputs and initiatives with national policy, as an effective framework for the management of sustainable rural tourism. Having completed this chapter, the reader will be able to:
- appreciate the challenges inherent in the management of rural tourism
- apply the concept of governance to the management of rural tourism
- consider the relative importance of local control and national policy in optimising rural tourism's contribution to rural development
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