- Subject index
This book analyzes a range of social contexts in which human decisions shape technology in the market economy. It comprises a critical review of both a select research literature and in-depth historical studies. Material is drawn from many social science disciplines to inform the reader of the reality of taking decisions on innovation.
Chapter 4: Competition and Innovation as Substitution Threat
Competition and Innovation as Substitution Threat
Competitive Scenarios of Innovation
The simplest way to express the role of competition in the management of RCA's and DuPont's innovative activity is that it appeared as a perceived sense of threat to future projects and revenues. The sense of threat felt in the present was important as a mediator of actions, but it derived from a variable mental construction of possible future scenarios. These were built from estimates of the abilities and intentions, declared or imputed, of established competitors. Innovation is a future-directed activity and it is as the mentally constructed shadow of future competitive scenarios that competition-as-threat weighs on innovative plans in the present. A detailed analysis of the management of innovation in ...