- Subject index
Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.
In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.
Established and emerging scholars in literature, theater, film, dance, music, ...
Chapter 9: Indian Films in the USSR and Russia: Past, Present, and Future
Indian Films in the USSR and Russia: Past, Present, and Future
Indian films have been long recognized in the USSR and Russia as a unique cultural phenomenon due to the strong historical and political ties between the two nations and their shared outlook and values. Without being necessarily familiar with the cultural background, allusions, and norms underpinning the cinematic plots, Russian audiences were, however, equipped to make meaning out of Indian films. Names of Hindi film actors such as Raj Kapoor and Nargis were widely known and continue to have a wide recall, particularly among older citizens, proving that good cinema can remove barriers and facilitate cross-cultural communication. Other factors that facilitated the transmission of ...