• Summary
  • Contents
  • Subject index

Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.

In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.

Established and emerging scholars in literature, theater, film, dance, music, ...

Bollywood Film Culture in Indonesia's Mediascapes
Bollywood film culture in Indonesia's mediascapes
ShuriMariasih GiettyTambunan
Introduction

“… cultural globalization is recognized as a complex and diverse phenomenon consisting of global cultures, originating from many different nations and regions” (Crane et al. 2002: 1).

Cultural globalization reflects the complex relationship of national, regional, and global cultures that cannot be explained through a single theory. Diana Crane, in her introduction to Global Culture: Media, Arts, Policy, and Globalization, has proposed four theoretical models of cultural globalization: cultural/media imperialism, network flows, reception theory, and cultural policy. Although discussions of globalization have been dominated by cultural/media imperialism, the relationship between the local and the global is more complex than “Westernization,” the dominance of Western countries, or the center–periphery relationship. Crane's four models may serve ...

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