• Summary
  • Contents
  • Subject index

Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.

In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.

Established and emerging scholars in literature, theater, film, dance, music, ...

Bollywood Internet Forums and Australian Cultural Diplomacy
Bollywood internet forums and Australian cultural diplomacy
AndrewHassam
Introduction

In May 2009, the Indian prime minister, Manmohan Singh, expressed his concern to the then Australian prime minister, Kevin Rudd, over attacks on Indian students in Melbourne and Sydney. Despite the assertion by the Australian high commissioner that the attacks were not racially motivated, Amitabh Bachchan and Aamir Khan added their voices to those of the Indian government, Bachchan deciding not to accept an honorary degree “from a country that perpetrates such indignity to [sic] my fellow countrymen” (Doherty 2009). A few days later, the Federation of Western India Cine Employees Association wrote to film producers requesting them to boycott filming in Australia (Jha 2009), a request supported publicly by the directors ...

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