• Summary
  • Contents
  • Subject index

Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.

In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.

Established and emerging scholars in literature, theater, film, dance, music, ...

Bollywood in da Club: Social Space in Toronto's “South Asian” Community
Bollywood in da club: Social space in toronto's “South Asian” community
Omme-SalmaRahemtullah
Mera jhumka utha ke laaya yaar ve(There went my lover and fetched my ear-ring for me
jo gira tha Barielly ke bazaar mein main to thumka laga ke sharma gayiwhich dropped off in the Bareilly market
boli ghoom kar bata de ke main aa gayiwith a sway in my body, I turned shy
Mujhko nacha ke nach leI turned around and told him to tell them that I'm here
aaja nachle nachle mere yaar tu nach leMake me dance and join me in it
jhanak jhanak jhankaarCommon let's dance, my love to the beats of my anklets
ho … nachle nachle mere yaar tu nach leCommon let's dance, my love ...
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