- Subject index
Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.
In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.
Established and emerging scholars in literature, theater, film, dance, music, ...
Chapter 10: Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics
Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics
Although the UK, the Middle East, and the USA, the three key export markets for Indian cinema (Pendakur and Subramanyam 1996: 77) have received considerable media and academic attention, their traditional markets in Africa have been largely overlooked. Studies that do engage with Indian cinema's reception in Africa have primarily focused on Kenya, Nigeria, and South Africa and attribute their travels to the presence of a significant Indian diaspora. Within African countries, Senegal, which has virtually no Indian migrant population and lies outside the English influence sphere as a francophone country, has not figured in discussions on Bollywood in Africa. In this chapter, I want to ...