Summary
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1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
Corporate Leadership and the Future of Millennial Engagement
Corporate Leadership and the Future of Millennial Engagement
It has always bewildered me that the health of a company is always and only measured in financial terms. Return on assets (ROA), return on investment (ROI), earning per share (EPS), return on net assets (RONA), return on invested capital (ROIC), return on capital employed (ROCE), internal rate of return (IRR), adjusted present value (APV) and so on are variety of measures available to know how a company is doing. It all boils down to the balance sheet, despite knowing well that financial outcomes are dependent largely on human resources. Their attitudes and behaviour, their performance, their decisions, all cumulatively decide how the company performs amidst competition. The creation ...