Summary
Contents
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
The Misunderstood Generation!
The Misunderstood Generation!
Ranjini, a 23-year-old, works as an information technology (IT) professional in Bengaluru. She is of the opinion that her company has no clue about managing people like her. She wants personalized appreciation and recognition for what she does. She feels that her contributions are not valued and everything in her company is just another process. She expects flexibility at work On the contrary, she find the rules and regulations in her company very rigid Everyone is expected to fit in the ‘system’, ‘Even for a simple work-from-home or early-leaving permission, she has to answer a dozen questions. She finds such questions and explaining her point frustrating, to say the least. Ranjini is the typical millennial who thinks and ...