Summary
Contents
Subject index
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field. The book's standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations' strategies, structures and business models.
Theoretical Perspectives on the Impact of the Internet on the Mass Media Industries
Theoretical Perspectives on the Impact of the Internet on the Mass Media Industries
Introduction
This chapter reviews concepts from a number of academic disciplines and research streams that provide background perspectives about and insights into the changes the established media industries are experiencing as a result of the emergence of the Internet. These fall into four main groups: economic theories, regulatory theories, management theories and general business concepts.
The goal of this chapter, therefore, is to provide a theoretical foundation for understanding the analysis that follows in subsequent chapters. The theoretical perspectives chosen may seem broad, but the selection is not eclectic. All have been screened for relevance to the topic ...
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