Summary
Contents
Subject index
With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.
Using the Web to Assist Communities in Public Health Campaign Planning: A Case Study of the REACT Project
Using the Web to Assist Communities in Public Health Campaign Planning: A Case Study of the REACT Project
A continuing issue for disseminating public health campaign research is how communities may incorporate, replicate, or customize intervention programs and strategies developed and tested through research projects (Backer, Liberman, & Kuehnel, 1986; Butler-Jones, 1996; Cameron, Brown, & Best, 1996; Goodman & Steckler, 1990; Green & Johnson, 1996; McLeroy, 1994; Mittelmark, 1996; Murray, 1986). Although standard dissemination methods, including published journal articles, conferences, presentations, and consulting, convey useful information about health intervention planning and strategies, they seldom capture the richness and detail of community-based public health interventions. Communities ...
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