With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.

Competitive Collaboration in Australia's Pharmaceutical Industry

Competitive Collaboration in Australia's Pharmaceutical Industry

Competitive collaboration in Australia's pharmaceutical industry
ElizabethMoreG. MichaelMcgrath

E-commerce activity, grounded in the development of the Internet, is challenging traditional business models and providing new paradigms for both practitioners and organization theorists. This chapter explores the developing e-commerce trends through a case study of the Pharmaceutical Extranet Gateway (PEG), involved in Australia's first Internet trading community, the Project Electronic Commerce and Communication for Healthcare (PeCC), a project arising from federal government concern over burgeoning costs in Australia's $40 billion health sector. It aims to introduce e-commerce practices into the health sector with almost 700 suppliers, automating pharmaceutical and other supplies to hospitals. Supply chain communication will be facilitated by an Internet-based platform, allowing more efficient interaction among the pharmaceutical industry's

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