With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.

The Internet and Health Communication: A Framework of Experiences

The Internet and Health Communication: A Framework of Experiences

The internet and health communication: A framework of experiences
Ronald E.Rice

Health issues, especially research on health communication and health-related public communication campaigns, are becoming increasingly important for the public agenda. The same is true of new communication technologies, especially the Internet. The intersection of these two highly significant social trends is creating a rich, consequential, and challenging domain for users, health providers, researchers, and policymakers.

The economic stakes are enormous. Health care consumes more than 13% of America's GNP; while much of this will remain in “bricks-and-mortar” and “hands-on” sites such as hospitals and in-home delivery of services, much will also migrate to the Internet. Jupiter Communications reported that the online consumer health care market is expected to ...

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