With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.
Experiences Developing and Evaluating Health Information Sites
In this section, we present studies that apply the formal methods of social science to gain insight into communication issues in the context of Internet-based services. The topics covered include evaluations of health intervention strategies and governmental Web sites. They also cover evaluations of Web sites that are designed to serve various publics but that are also constrained by a variety of forces. These forces include—for the private sector—the need to seek profits and demonstrate an effective business model while at the same time satisficing if not necessarily satisfying the customer. On the other hand, the demands on the public sector are quite different. Their need is to maximize public service while ...