Summary
Contents
Subject index
This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.
Events
Events
Everything is an event.
How do you define an event? Is it a presentation to a roomful of dealers; is it a marriage, a product promotion at a mall, a music concert or an award ceremony? There are hundreds of such ‘events’. Do all of them constitute a business opportunity? How big, anyway, is this opportunity? Coming to grips with the event business is no mean task and some of the global research I went through confirms that. In the UK, the authorities are just figuring out that conferences, exhibitions, incentive travel and corporate hospitality is a £22 billion business.
Therefore, the big triumph for the Indian events industry is that there is a structure emerging to the business, that revenue streams are becoming visible (see ...
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