This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.
Telecom's ability to master the media business will depend on its flexibility.
In 2005, when I first wrote this chapter, it took three paragraphs to explain why a chapter on telecom was needed in a media book. In 2009, as I update this, there seems little need to explain anything.
Reliance Communications, one of India's largest telecom companies, has launched a DTH TV service and is one of the largest sellers of information and entertainment on the mobile phone. Its R World portal offers everything from exam results to ringtones and railway information. Bharti Airtel, another large telecom company, is experimenting with IPTV and has already launched a DTH service. Just like Reliance it already has a robust value-added-services or VAS business. (Think of VAS as ...