Summary
Contents
Subject index
This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.
Radio
Radio
The radio business needs to move on to the next stage.
Meet anyone within the radio business, pick up any report on it or just attend a radio industry conclave. You will hear the same griping again and again—royalties, multiple frequencies, news and, more recently, the phase three licencing. Many of these are explained later in this chapter, but the question to answer: Is the Indian radio business a mess?
No, it is not. All the hand-wringing is about evolutionary issues rather than any fundamental problem. However, only if you meet them as an advertiser or investor, will radio operators emphasise the good news. They will tell you then that radio is the best media business to be in. It is better organised than film or ...
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